---
title: Coaching Approach to Sales Replay
description: A coaching approach to selling involves coaching a potential client through the sales process and bringing them to their own conclusion that your solution is right for them.
---

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## **WEBINAR REPLAY**

## How to Use a Coaching Approach for More Effective Selling

**What we'll cover:**

- **What is a coaching approach for sales?**
- **What questions do you need to be asking your potential customers to *coach* them along?**
- **How do you bring a coaching approach to your sales process and conversations?**

It's not just about asking questions to your prospect, it's about asking the right ***open-ended*** questions. A coaching approach to selling involves coaching a potential client through the sales process and bringing them to their own conclusion that your solution is right for them. It puts you and your customers on the same side of the table rather than opposing each other.

In this webinar we'll guide you through how to use a coaching approach in sales and call on a volunteer to give you a live demonstration of how effective it can be.

### Want a demo of the AceUp platform?

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### Presenter:

**Paul Tripp** is a PCC ICF certified executive coach whose career depth includes senior leadership roles within the government, private and non-profit sectors.  Paul is an author, speaker and team facilitator who focuses his passion on how to operationally reposition both individuals and corporate teams.  His clients includes companies such as:  CBS Network, University of Washington Medicine, IBM, Amgen pharmaceuticals, Freshly, and more.

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## Who Are We?

For companies that want to maximize their employee engagement, increase retention, and foster performance through a culture of transformational learning, AceUp delivers personalized executive coaching to empower professionals to maximize their impact. AceUp’s coaching is enabled by technology and backed by data. All of our coaches are certified by:

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## *Our Customers:*

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© 2026 AceUp

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